Instagram scheduling that respects the platform
Feed posts, carousels, Reels and Stories from one queue.
Key takeaways
- MultiPost Studio schedules and publishes Instagram feed posts, carousels (2–10 cards), Reels and Stories through the official API. Captions up to 2,200 characters, first comments attached automatically, and every variant previewed before it goes out.
- Account needed: Needs an Instagram Business or Creator account linked to a Facebook Page — a Meta API requirement, not ours.
- Every variant is validated against character and media limits before it schedules — nothing fails silently at publish time.
What you can publish to Instagram
Instagram rewards consistency across formats — and punishes tab-switching. Plan feed posts, carousels and Reels on one calendar, attach the first comment with its hashtags, and let per-channel queue slots post when your audience is actually online.
| Content type | Text limit | Media | Publishing |
|---|---|---|---|
| Feed Post | 2,200 | Required · up to 1 · image / video | Direct API |
| Carousel | 2,200 | Required · up to 10 · image / video | Direct API |
| Reel | 2,200 | Required · up to 1 · video | Direct API |
| Story | 2,200 | Required · up to 1 · image / video | Direct APIPublishes via the content API. Stickers, polls and links aren't available through the API. |
Live from MultiPost Studio's capability matrix — the same rules the composer enforces.
Who Instagram scheduling fits
- Creators batching a week of content
- Brands running carousels + Reels together
- Agencies managing client grids
How to connect Instagram
- 1
Open Integrations in your MultiPost Studio workspace and pick the platform.
- 2
Authorize MultiPost Studio on the platform's own login screen — credentials never touch our servers.
- 3
Choose which profile, Page, channel or location to attach.
- 4
Set the channel's queue slots from your engagement data.
- 5
Draft once in the composer — the variant is checked against that platform's limits before it schedules.
Instagram questions
Can I schedule Instagram Reels?
Yes — vertical video up to 90 seconds publishes through the API, with the caption and first comment attached.
Do carousels publish with all slides?
Yes, 2–10 images or video cards per carousel in 1:1 or 4:5. The composer blocks the schedule if a card breaks the ratio.
What about Stories?
Stories publish via the content API. Interactive stickers, polls and link stickers aren't available to any third-party tool.
Are first comments automated?
Yes. Write the first comment in the composer and it goes out with the post — hashtags included, caption kept clean.
Keep exploring
Instagram on autopilot, minus the tab-switching
Connect your account, set queue slots from your own data, and draft once for every platform.
Free forever plan · No credit card required