Facebook scheduling that respects the platform
Posts, photos, video and Reels for Pages.
Key takeaways
- MultiPost Studio publishes Facebook feed posts, photo posts (up to 10 images), native video and Reels to Pages through the API, with effectively no caption limit (63,206 characters). Stories are the one exception — Meta doesn't open them to third-party apps.
- Account needed: Connects via a Facebook Page you admin — personal profiles can't publish through any third-party tool.
- Every variant is validated against character and media limits before it schedules — nothing fails silently at publish time.
What you can publish to Facebook
Facebook Pages still drive discovery for local businesses and communities. Draft long-form updates, photo sets and Reels once, preview them as the Page sees them, and queue them into the same calendar as every other network.
| Content type | Text limit | Media | Publishing |
|---|---|---|---|
| Feed Post | 63,206 | Optional · up to 10 · image / video | Direct API |
| Photo Post | 63,206 | Required · up to 10 · image | Direct API |
| Video Post | 63,206 | Required · up to 1 · video | Direct API |
| Reel | 63,206 | Required · up to 1 · video | Direct API |
| Story | 63,206 | Required · up to 1 · image / video | Not availableFacebook Story publishing isn't available to third-party apps. |
Live from MultiPost Studio's capability matrix — the same rules the composer enforces.
Who Facebook scheduling fits
- Small businesses posting to their Page
- Agencies running client Pages
- Video-first Pages repurposing Reels
How to connect Facebook
- 1
Open Integrations in your MultiPost Studio workspace and pick the platform.
- 2
Authorize MultiPost Studio on the platform's own login screen — credentials never touch our servers.
- 3
Choose which profile, Page, channel or location to attach.
- 4
Set the channel's queue slots from your engagement data.
- 5
Draft once in the composer — the variant is checked against that platform's limits before it schedules.
Facebook questions
Can I schedule Facebook Reels?
Yes — vertical video up to 90 seconds, published natively to the Page.
Is there a caption limit?
Effectively no: 63,206 characters. If your draft is longer than that, the problem is the draft.
Why can't I post Stories?
Meta's API doesn't expose Story publishing to third-party apps. Any tool claiming otherwise is posting manually.
Do scheduled posts look different from manual ones?
No — they publish natively to the Page, identical to posting by hand.
Keep exploring
Facebook on autopilot, minus the tab-switching
Connect your account, set queue slots from your own data, and draft once for every platform.
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